Narratorial, the brainchild of local resident Shelley Instone, specialises in writing search engine optimised (SEO) website content for businesses to enable them to stand out from the crowd and achieve their business objectives.
Shelley has lived in East Sheen for 20 years and, following a career editing some of the UK’s best-loved fiction, she decided to focus her commercial publishing knowledge on a life-long ambition to train as a journalist and is now deploying her wide range of skills and technical expertise in producing strong, effective website content, blogs and social media posts.
Shelley explains, “Narratorial creates website content that aims to maximise your business’s unique selling points. We have a thorough understanding of brand storytelling, practices and trends and are experienced in writing call-to-action content for a diverse range of services and products.”
The process of writing and building dynamic and innovative content begins with mapping out a clear strategy. This includes detailed research and analysis of known competitors, and the application of a diverse range of content software, such as Storybase, to fully understand target markets and client personas.
“We are passionate about helping local businesses create an original and unique online space that truly speaks to their target market. If you are a small business, you need to ensure that you utilise every single word on your website, to maximise the digital effect of the brand/product message you are advocating,” adds Shelley
If you’d like a review and rewrite of your web content, please don’t hesitate to contact Narratorial. There is a special October 50% discount (£50 per website page) to all local East Sheen and Mortlake business owners to write or restructure their website content.
They also offer a range of services including social media management alongside targeted call-to-action blog and newsletter writing.