NEWS FLASH: OVER £21,000 RAISED, MORE THAN DOUBLING PICKLE & RYE’S GOAL – WOW! THERE ARE STILL SOME GREAT REWARDS TO BE CLAIMED THOUGH & STILL TIME TO CONTRIBUTE!
You may have heard the fantastic news that our very own American restaurant, Pickle & Rye are moving to a new, bigger location in Sheen. They are asking for your help: they are crowdfunding to to create the best neighbourhood cafe & bar in East Sheen.
Pickle & Rye, founded by husband and wife team Alex and Val, are turning 10 this year and they have big plans for their decennial. They have signed the papers on their new premises, which are big enough for providing outdoor seating with a much wider pavement, a bar, comfy booths, and a place to watch the big game that won’t conflict with their family-friendly dining room. It’s at 180 Upper Richmond Road West, next door to much loved local deli culver + nelson.
They are asking the local community for help with the refurbishment. Co-owner Val says: “We’ve chosen to do this on our own, no investors or otherwise, because we think over the last ten years we’ve worked to create a community that extends beyond our doors. We want to see this through with the same vision that led us to create Pickle & Rye in the first place: a community-based independent spot that focuses on family, food and fun.”
In 2010 in its early days, before there was such a widespread American influence in London, Pickle & Rye was a 6 seater sandwich shop on Sheen Lane. Then in October of 2013 Pickle moved from its first brick and mortar sandwich shop location to a bigger space, just over the road. Dinner service came a few years later, picking up momentum as it went. All the while they’ve kept their mission close to our hearts; to provide locals with a warm and welcoming American experience, no gimmicks or formal attire required.
They say “We believe our food fosters a sense of family. It’s made from wholesome, real ingredients, loved and made by real people (no influencers or Instagram fads here, thankyouverymuch). Think blueberry pancakes and eggs Benedict, burgers, door wedge-sized sandwiches, seasonal pies and milkshakes.”
Please support their venture via the Crowdfunder website where they offer lots of fantastic rewards for supporters. You can choose to have a milkshake named after you, get a free coffee every month for a whole year, or even a 10-person birthday party with food, drinks and goodie bags. Did we mention there’s a T-shirt too? Of course there is.